Dynamic Content Display
Creating a flexible design system.
Currently, I work with Flash Talking, Media Math, and Criteo.
I have created solutions for DCO products and geotargeting for store locations.
Challenge
Creating a template for programmatic, with limitations of the technology, unpredictability of content
Creative goals haves creative flexibility and a seamless design to not look computer generated
Production goal having 1 template that can cover many needs to avoid extra cost.
A fresh design can cost the company $3000-$8000 for set up.
Step 1
Talking to team members in marketing and media about what here wants ad needs are.
Product image
Brand name
Price
Sales Price
Promo discount
Step 2
Concepting process begins
Understanding at the creative matrix & technology laminations.
Setting up the UX/ UI of those needs based on a worse case scenarios.
Consider company brand and design standards
Step 3
Fine-tuning
Show template concepts to creative leadership for alignments
Flashtalking DCO
It may look simple but this template has worked for over a year with no new cost added for new needs.
I was able to consolidate all our needs from Hero tentpole to standard DCO into one format.
I also achieve all the goals for the project of creative and production costs.
Template Feed setup
Media Math DCO is specially for sale promotion.
Ads require an intro frame and a feed state. These ads tend to be more retarding than equations and promo oriented
