I don’t just love a good problem—I love bad problems, small problems, and complex problems.
My focus
Creative strategist
Leading innovation & design research
Process troubleshooting
Digital campaign work with a UX & CX perspective
Mobile, desktop, and TV paid media strategy, with design systems. Ensure quality of and timely production.
Scalable design framework for Standard paid media and Dynamic content for fashion and value messaging.
Developing and executing long-term strategies with 1 single design solution for multiple campaigns
To keep my team running a smooth as possible I have a from briefing to final display production in place.
Developing a system of photo standards to work with digital needs. Increase productivity by 30-40%.
Through cross-team collaborations saved. I helped develop and execute an in-house display automation system. $300,000 a year and increased team productivity.
Design and execution to create over 246 ads in 3 weeks for new store features launch.
Ux research project on the current practices of how men Men 20-40 but suits to create a better experience
Ux research and brand development. Increase 128% orders increase and 99% sales increase
Life before digital-first content. I lead the creative process from concept to completion. Even some while at Macy’s on social media ads
