Identify what kind of job it is

Jobs fall into 3 main categories

• Authority

• Value

• Hybrid ( is a combo of fashion and value).

Content reveiwing

• Is this a standard-alone ad or connected to a larger campaign?

• Where is this linking?

• Who is our target?

• What are we saying to them?

• How do we want them to feel?

• Why should they want to shop with us?

• What are takeaways we want the customer to have?