Challenge

Hero Campaigns have a two-part cycle that lasts 4-6 weeks. The cycle started with an editorial hybrid launch then tappers off to a value structure. During this time paid media must alight with print and site experience to ensure a seamless customer journey.

Step 1

• Review media plan

• Wireframe out media plan

• Request vendor templates and find out their needs.

Step 2

• Meet with marketing and creative leaders teams.

• Review content and how well it works with the media plan.

• Give recommendations

• If shooting for new for digital. I give specs and recommendations.

Step 3

• Final approval from marketing and creative leads on alignment.

Step 4

• Final production and delivery of assets.

• Final check of internal and externally produced assets for launch

+560 assets

Campaign elements can have over 10-20 individual jobs depending on the media strategy

Base Media Plan of Display teams responsibilities.