Challenge

 

Creating a template for programmatic, with limitations of the technology, unpredictability of content

Creative goals haves creative flexibility and a seamless design to not look computer generated

Production goal having 1 template that can cover many needs to avoid extra cost.

A fresh design can cost the company $3000-$8000 for set up.

 

Step 1

Talking to team members in marketing and media about what here wants ad needs are.

  • Product image

  • Brand name

  • Price

  • Sales Price

  • Promo discount

 

Step 2

Concepting process begins

  • Understanding at the creative matrix & technology laminations.

  • Setting up the UX/ UI of those needs based on a worse case scenarios.

  • Consider company brand and design standards

 

Step 3

Fine-tuning

  • Show template concepts to creative leadership for alignments


 

Flashtalking DCO

 

It may look simple but this template has worked for over a year with no new cost added for new needs.

I was able to consolidate all our needs from Hero tentpole to standard DCO into one format.

I also achieve all the goals for the project of creative and production costs.

Template Feed setup

Media Math DCO is specially for sale promotion.

 

Ads require an intro frame and a feed state. These ads tend to be more retarding than equations and promo oriented