Making a seamless experiences across all digital channels. that mirror the hero campaign. While setting up standard to reduce cost with vendors.

Hybrid strategy included standard html build, dynamic content, native and unique media with publishers

Challenge

The devil is in the details.

Identify all the piece of the puzzle/problem to solve

Step 1

Review media plan

  • Wireframe out media plan

  • assets vendor template and needs

  • Example: Html5, Dynamic content, Celtra, BDG, Wunderkind, Apex, Google, Yahoo, Who what were and Hulu to name a few.

Step 2

Marketing

  • Review content and how will it work with the media plan.

  • Check targeting and segmentation against creative

  • Give recommendations

  • If shooting for digital image recommendation

Step 3

Display creative needs

  • logo

  • cta

  • hero imagery

  • Tagline

 

Standard Display Build

Standard delivery display has 9 different size ad with up to 30 individual assets.

  • 5 individual html animations built in house.

  • 1-3 frame for native with copy

  • Vendor: Spark

These units have their own proprietary guides and templates.

Every job is a mix and match of media buys depending on the media agency's recommendation.

High impact units

Dynamic creative optimizations

Design needs a flexible frame work with design rules.

  • 3 second intro

  • Brand name

  • Price

  • Sale price if appropriate

  • Interaction states

  • Logo

  • Hero assets

  • Tagline or lockup

3-6k for 1 template

Fresh builds vendor cost

To sum it up

As a digital design manager, I revisited Macy’s needs every 3 months while working very closely with all partners.

I built a system for all proven systems that was creatively impactful that ensure quality, efficiency, and cost-effectiveness.