Animations
A lot can be done in 15 secs.
If it is fashion and we take an editorial approach. In a sales ad, we need to build excitement and draw the eye to the sale proposition.
Recommended timing:
3 frames- 6 seconds for the first 2 frames and 2 sec for the last frame the last frame holds.
This is useful for frames that need along with a read-on copy.
4 frames - 4 seconds for the first 3 frames and 3 sec for the last frame the last frame holds. Better for editorial and less copy.