For these campaigns, there can be 3 parts for messaging. With a combination of HTML, native, dynamic creative, and high-impact units.

Editorial Cycle

Standard display media
4 frame Html display ads in 7 sizes

High Impact Units
Vast Media, Bustle digital, and Kargo high impact units

+15% total budget

Paid Media Strategy

Final Media Plan

HTML + native

  • 2 Gift Finder

  • 2 jewelry

  • 2 watches

  • 2 beauty

High impact units

  • Kargo

  • Bustle Digital Group

  • Vast Video

 

Dynamic creative
Hero messaging with curated content based on targeted price points and segmentation

 

Final Media Plan

Targeting

  • For her

  • For him

  • For anyone

Sub Categories

  • gifts under $25

  • gifts under $50

  • gifts under $100

  • luxury

 

Promo Cycle

 

During this time it moved into only dynamic content with native and audio media plan.

Vendors media math and criteo,

These are big jobs.
Planning& partner
alignment is critical.

The results

Strong digital work with a seamless customer journey. While hitting all the goals of the various marketing targets.

My recommendation sculpt a stronger campaign through creative and media recommendations. I also reduced repetitions of assets. As well as making stronger dynamic creativity with understanding how the creative matrix works.