4 tools we have to create strong storytelling

  1. Visual Narrative

  2. Messaging

  3. Typography

  4. Animation Standards

 

The display is a 15-second commercial it’s no different than an animated social media ad or tv. The big difference is it lives on a page with content and we have 3 seconds to grab someone’s attention as they scroll.

It’s important to have a strong consistent visual narrative with striking images and design.

Visual Narrative

Good Visual Story

Bad Visual Story- Not cohesive visual narrative. Each image was shot at different locations and pieces together.

 

Messaging + Typograph

 

A challenge with the display is the limiting of space for a copy so it needs to be short and impactful. We follow the 5-second test idea.

Does the copy leave a strong enough impression to achieve the desired goal in 3-5 seconds?

 

For fashion it should be great fashion, the feels good and fashion authority.

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