Macy’s Tentpole Campaign Cycle
Campaign planning goals, targeting + design alignment.
Macy’s has a reoccurring campaign cycle for what they call a tentpole job. These campaigns are Mother’s Day, Father’s day, Holiday gifting, and Valentine’s day.
Campaign planning goals, targeting + design alignment.
Macy’s has a reoccurring campaign cycle for what they call a tentpole job. These campaigns are Mother’s Day, Father’s day, Holiday gifting, and Valentine’s day.