What I bring to the table

15+ years of practical experience that is ever expanding.

Over the years, as technology has shifted a consumer's experience around a brand, the ideas for brand execution within these new digital channels have shifted too.

As a team leader, I explore the ideas behind execution with designers, animators, 3D artists, directors and programmers from project concept to completion for a results oriented perspective. Let's explore together.

Yes, I love unicorns deal with it.

 

Experience

Macys / Design Manager- Online Media |  Interactive Design
JULY 2014 - PRESENT,  NEW YORK

Responsibilities include unifying campaigns across print, interactive, and display media platforms. This entails translating assets into many ad tech platforms: static and dynamic html5 ads, Facebook, rich media and integrating with key partners. My responsibilities as design manager are leading a team of designers and overseeing animation work of the programming team. My role also comprises defining how to translate the Macy's brand across multiple delivery platforms ranging from Sizmek, Criteo, Spongecell, AdTheorent and other publishers.

Plus / Freelance Assistant Director / Art Director
MARCH 2010 - JUNE 2014,  NEW YORK

Responsibilities included fulfilling graphic needs in general, from still to motion production to acting as on-set assistant director. I worked closely with the creative directors, on and off set, and directly with clients to produce web spots, presentation pieces and in-store display animations. Clients included Kiehl’s, Starwood Hotel, Bvlgari Jewelry, Mac Cosmetics, and more.

Humble / Freelance Art Director
APRIL 2013 - MARCH 2014,  NEW YORK

Responsibilities included designing pitch storyboards. I worked closely with the creative director and clients. Highlights: Six web direct spots for PNC Bank.

Lifebooker LLC / Art Director
NOVEMBER 2011 - MARCH 2012 ,  NEW YORK

Responsibilities included  working closely with the Creative Director, Marketing Team and programmers. I designed banner ads, emails, Facebook contest pages, and more.

Superfad / Art Director
JUNE 2008- JUNE 2010,  NEW YORK

Responsibilities included designing story and concept boards, presentations, and working  directly with clients. I led teams of animators and 3d artist, worked closely with the creative directors, and oversaw video and photo shoots. Highlights include lead creative and principal creator of multiple New Museum video campaigns.


BigStar / Senior Art Director
MARCH 2007 - JANUARY 2008,  NEW YORK

Responsibilities included designing story and concept boards, presentations, and working directly with clients. I performed animation services, led teams of animators and 3d artists, and worked closely with the creative directors. I oversaw video and photo shoots. Highlights: Logo and Endgame Film Leader, FX Damages television series opening title, and  projection graphics for Chloé Fragrance launch

Eyeball / Designer
2004-  2006, NEW YORK

Responsibilities included designing story, concept boards and animation, I worked directly with clients. I led teams of animators and 3d artist, worked closely with the creative directors, and oversaw video and photo shoots. Highlights include lead creative and principal for Hip Hop Music Honors  award for Vh1 and In-store animation for Target.

Trollback / Designer

2002- 2004,  NEW YORK

Responsibilities included network branding, designing story and concept boards, presentations, and working directly with clients. I performed animation services while  working closely with the creative directors.

Highlights:  Vanity Fair opening title and logo (Print Magazine Award), Still the Children Are Here opening title, logo, and end credits (2004 Silver BDA for opening title sequence)  and “Original Child Bomb” meditations (Winner of a Silver Docs award)

Parsons / Teacher
2002  - 2006,  NEW YORK

I taught Motion Graphics and Broadcast Design Thesis.

Education

Parsons School of Design / Bachelor of Fine Arts (BFA)
1998 - 2002,  NEW YORK

General Assembly / Digital Marketing
2019,  NEW YORK


Awards

Macy’s /Superior Team Leadership Make Magic Award
2015  NEW YORK

Best Ads on TV/Top 6: / Honor issuer Jose Cuervo history website
2014,  NEW YORK

Arts Mag/ Broadcast Graphics Design  /Single/Series Title:
Vanity Fair Opening Titles
2005,  NEW YORK

BDA Silver/Opening title sequence/ Still the Children are Here
2004,  NEW YORK

Silver Docs Award/  Original Child Bomb meditations
2004,  NEW YORK

Arts Mag /Broadcast Graphics Design
Mirabai Films: Still the Children Are Here
2004,  NEW YORK





Strategy

  • Research

  • Principles and Values

  • Digital Marketing

  • Brand Voice

  • Brand Architecture

  • Customer Journey


Design

  • Visual Identity

  • Motion Design

  • Multi-platform Design

  • Design Systems

  • Brand Book and Toolkits

  • Print

Production

  • Animation and CGI

  • Live Action Direction

  • Video and Photography

  • Video Editing

  • Integrated Campaigns

  • Display Content